Written from real campaigns for real clinics — the deep-dives, benchmarks, and how-tos we wish had existed when we started. Filter by topic below.
The definitive answer to the question every clinic owner eventually googles, and how bookings can still be automated.
Cost-per-booking benchmarks from our own campaigns across physio, RMT, chiro, and acupuncture.
How to structure campaigns per service, filter waste, and measure in bookings — the exact system we run.
Why your real market is a radius, not a city — and the GBP + service-page playbook that owns it.
What a 10% no-show rate actually costs a 6-practitioner clinic — and how two-way SMS claws most of it back.
Patients reply to Jane reminders and nobody hears them. Here's what that leaks per month, and the two-way alternative.