A physio searcher, an RMT searcher and a chiro searcher have nothing in common except your address. Clinic Pilot runs per-discipline campaigns — separate keywords, pages and booking flows — that all report into the one number you actually run the clinic on: booked appointments in Jane. Proof: Yaletown Wellness, 3× organic traffic and +15% online bookings.
Click every symptom that describes your clinic right now. Be honest — it's just you and the checklist. The diagnosis updates as you go, and it gets blunter the more you tick.
Every one of these is a marketing problem with a known fix — and the fix shows up as bookings in Jane, not as a report.
Separate SEO pages and ad campaigns for physio, RMT, chiro and acupuncture — each geo-fenced, message-matched, and measured on its own cost per booking.
The assistant knows every practitioner and service in Jane, routes each patient to the right column, and books instantly — including the 9 pm crowd.
Follow-up automation introduces your physio patient to your RMT, nudges care plans along, and reactivates the lapsed. The internal referral engine most clinics never build.
Nobody searches for a “multidisciplinary clinic”. They search for their problem, then book with whoever ranks. So each discipline gets its own pages, campaigns and cost per booking:
Post-op, ICBC and WorkSafeBC active rehab, specialty services. Plan-of-care economics — one booking is worth many visits.
Instant, high-frequency demand and the 9 pm searcher. The column that fills fastest once booking is automatic.
A long research phase — patients compare before they commit, so rankings and reviews decide who they call.
Condition-led searches with thin competition. Usually the cheapest bookings in the whole clinic.
× organic traffic in 6 months
more online bookings
× ROAS in 3 months
Tracking was built first, so every number here is verifiable in Jane rather than taken on faith — organic traffic tripled from about 1,200 to 2,500 visitors a month, and paid held a $60 average cost per booking while volume climbed.