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Case study · Multidisciplinary · Vancouver

Yaletown Wellness: first make it measurable, then make it grow.

A downtown Vancouver multidisciplinary clinic grew organic traffic 3× in six months (≈1,200 → 2,500 monthly visitors) and lifted online bookings 15% through targeted ads — but the real unlock came first: Jane booking tracking, built so the clinic could finally see what led each patient through the door.

organic traffic in 6 months.

SEO
+15%

online bookings from targeted ads.

Provable, because tracking came first
$$$

growth concentrated on high-ticket services, where each booking matters most.

Strategy, not volume

The challenge

Yaletown Wellness sits in one of the most competitive clinic markets in Canada — downtown Vancouver, surrounded by studios competing for the same searches. The clinic was investing in marketing but had a familiar problem: no reliable way to connect spend to booked patients, and organic visibility that didn't match the quality of the practice.

What we did

  • Established booking tracking: we built Jane booking attribution first, so every appointment could be tied to a source. Before growing the numbers, we made the numbers real.
  • SEO for a dense downtown market: service-level optimization aimed at Yaletown and the surrounding pockets — the radius downtown patients actually book within.
  • Targeted ads on high-ticket services: campaigns concentrated where each booking carried the most revenue, rather than spreading budget thin across everything.

The results

Organic traffic tripled in six months, online bookings up 15% from ads, and — for the first time — a report the owner could check against Jane. Growth focused on high-ticket services meant the revenue impact outpaced the booking count.

Why it worked

Measurement before spend, radius before city, revenue before volume. It's the assessment-first order every Clinic Pilot engagement follows. See how it works →

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